Beauty reflects power and your status in society, and if you can’t access it, you feel invisible.” Darker shades don’t sell. We’re bringing out your shade in six months.’ But how it makes you feel is that you are not important. “As a beauty editor, I’d hear the same excuses from brands year in, year out,” she says. ![]() (One Insta-beauty influencer who didn’t want to be named told me she had recently declined a foundation campaign based on its “frankly pathetic” seven shades.)ĭr Ateh Jewel, a beauty editor, broadcaster and diversity advocate, has spent her professional career going to foundation launches and seldom finding anything to match her skin. Many make-up artists, beauty editors and influencers believe that any brand not stepping up must be held to account: it’s commonplace now for influencers to have an “inclusion rider” that stipulates a minimum number of shades a brand must have before agreeing to work with them. ![]() ![]() ![]() Dior Backstage Face & Body Foundation (40 shades), £29.50
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